about
over the years
We've watched far too many skilled, passionate coaches leave the field - not because they weren’t good at what they did, but because they didn’t have the support, strategy, or solid foundation to make it sustainable.
As coaches, we believe you already have the answers within you. But when it comes to building a business, many of us start looking outward—searching for formulas, comparing ourselves to others, and losing connection with our own voice and vision.
Catalyst is here to reconnect you to that voice and spark the inner vision.
Coaching the Coaches Who Are Meant to Lead
But we’ve also seen firsthand how hard it can be for coaches, no matter how gifted, to turn their training into a prosperous career.
We created Catalyst to change that.
As coaches with over 18 years of combined experience in the field, we've worked with hundreds of clients, trained and mentored coaches, and walked the winding path of personal and professional growth ourselves.
We believe that coaching is one of the most powerful forces for change in the world.
Our mission is to help coaches move from education to impact to bring the power of coaching into a world that needs it
To
Education
impact
Meet
Mind-body coach who pairs science-backed nervous system tools with a spacious, grounded presence to support deep personal transformation. She helps clients build inner regulation, reconnect with their body’s innate wisdom, and access meaningful clarity.
Trained with the Center for Mind-Body Medicine, her work centers on creating safe, attuned spaces where lasting change can unfold and take root. Guided by a love of nature, energy, and what it means to be fully human, she invites others into a process of remembering what’s already whole within.
Our founding team
Michelle “Shelly” Naughton, ACC
A Professional Certified Coach with a degree and background in marketing who supports coaches and heart-centered entrepreneurs in building businesses rooted in alignment, clarity, and authenticity. After years in the marketing world, she saw firsthand how one-size-fits-all strategies often left entrepreneurs burnt out, second-guessing themselves, and disconnected. Now, she helps coaches cut through the noise, reconnect with their core message, and find aligned ways to share their work, without forcing themselves into someone else’s blueprint.
Mackenzie believes there’s no one right way to grow a business, and her approach blends mindset, strategy, and self-trust to help each coach grow in their own unique way.
Mackenzie Stewart, PCC
An ICF Professional Certified Coach who empowers women at midlife to break free from anything that no longer serves them and to intentionally create lives that reflect who they are becoming. Through individual coaching, group programs, energy work, and even mountain biking experiences, she helps clients move beyond the barriers that keep them from discovering and expressing their truth.
In addition to her work with clients, Carrie is a faculty member with the Life Purpose Institute and President Elect of the ICF Sacramento Charter Chapter, providing her opportunities to positively impact the future of the coaching profession.
Carrie Chown, PCC
OUr philosophy
The deep inner work behind the transformative outer results
The three pillar approach
personal growth
Hone your skills to deepen transformation and expand your impact
Coaching craft
An aligned, authentic business that reflects your values and fuels your growth
Thriving business
Explore our offerings
Great coaching isn’t built on a single skill or business hack, it’s an ecosystem. At Catalyst, we support every coach through this foundation.
Strengthen all three, and your practice becomes both wildly effective and deeply sustainable. Neglect one, and the whole structure wobbles.
